We seem to have moved out of the age of 'drawbridge communications' into one of 'real time improvised communications'. The days of marketers sitting in their castle, hatching strategies, then lowering the drawbridge, charging out and shouting their creative slogans to anyone that happened to be around at the time, seem to be on the way out.
Now, in the social media age where all information is readily available and people are talking about brands online, the most effective campaigns are the ones where marketers listen to conversations, create compelling and relevant ways to join and create conversations then continually listen and adapt the campaign in real time. Old Spice is a classic example.
I'm going to talk about the move from drawbridge communications to real team improv communications at the Edinburgh International Marketing Festival on Monday 20th August [gulp]. It will be interesting to get everyone's thoughts.
Posts
2 comments:
Can't make the event but hope you share with us the basis of the talk afterwards
This time marketing is a very useful way for any business.i like this post.
Post a Comment